Client: Dr. Joel O. Akande
Project: Money Blueprint: 15 Unbreakable Secret Habits and 9 Attributes of Lazy Persons to Avoid
Agency: Johnstride Marketing
Date: August 30, 2024
Introduction
Johnstride Marketing, a sister company to Elizcomm Communication, proudly presents a comprehensive marketing communications portfolio for the launch of Money Blueprint: 15 Unbreakable Secret Habits and 9 Attributes of Lazy Persons to Avoid by Dr. Joel O. Akande. Though crafted by Elizcomm Communication, this campaign showcases our joint expertise in innovative strategy, design, and execution. This launch was envisioned to establish Dr. Akande as a leading authority in financial success and personal development, positioning his book as an indispensable guide for readers on their journey to wealth and self-improvement. Here, we outline the unique and impactful ideas developed for this project.
1. About the Author
Dr. Joel O. Akande is a distinguished medical professional and author whose journey exemplifies commitment to continuous growth and achievement. A graduate of the University of Lagos, with advanced studies in Psychiatry, Law, and Information Technology, Dr. Akande embodies a multidimensional approach to success. His book is a reflection of his expansive expertise and dedication to personal betterment, sharing transformative habits and principles that have driven his career.
2. Creative Design and Strategy
2.1 Book Cover and Visual Branding
Our team developed a compelling book cover design that captures the core themes of unlocking potential and avoiding common pitfalls. With clean typography and eye-catching imagery, the book’s branding resonates with both professionals and personal growth enthusiasts. This visual identity extends to all digital assets, creating a consistent and recognizable look across platforms.
Cover Page Design
2.2 Social Media Presence and Campaign
To reach an engaged and digitally connected audience, we crafted a social media campaign that spans Twitter, Facebook, Instagram, and LinkedIn. Eye-catching graphics, memorable quotes, and brief videos highlight the book’s core lessons and appeal. Each post was designed to build intrigue and anticipation, using strong visuals and calls-to-action to drive engagement, shares, and pre-orders.
Proposed Designs
2.3 Content Calendar and Influencer Collaboration
A detailed content calendar was developed to organize daily posts, including countdowns, teasers, testimonials, and insights from Dr. Akande. Additionally, we identified and reached out to influencers in finance, entrepreneurship, and self-improvement, amplifying the book’s reach and encouraging discussions on its valuable insights.
3. Consultation Services
We provided expert consultation to ensure every tactic was aligned with the book’s purpose and the author’s vision. Key elements included:
- Audience Targeting: Defined target audiences, including professionals, entrepreneurs, academics, and self-improvement enthusiasts.
- Messaging Strategy: Created messages that highlighted the book’s success habits and cautioned against the pitfalls of laziness. These messages were reflected in press releases, social media posts, and other materials.
- Launch Event Planning: Provided detailed guidance on a high-impact launch event to generate visibility and engagement, featuring a distinguished guest list and broad media coverage.
4. Press Conference
To create early media excitement, we designed a press conference to be held before the official launch. This plan included:
- Event Setup: A polished setting to reflect Dr. Akande’s brand, setting the stage for an informative and memorable event.
- Press Kit: A thoughtfully curated press kit with book highlights, an author bio, and high-quality visuals.
- Media Strategy: Invitations extended to top media outlets, finance bloggers, and lifestyle journalists. Dr. Akande would share personal insights and engage in a Q&A session to build media interest in the book’s release.
5. Professional Photography and Videography
To support the book’s promotion, we arranged for professional photography and videography, including:
- Author Portraits: High-quality images to reinforce Dr. Akande’s authority and credibility.
- Book Shots: Compelling visuals of the book cover and key quotes, intended for social media and promotional use.
- Event Documentation: A media team ready to capture key moments during the launch event, creating content for press releases, social media, and other marketing channels.
6. Comprehensive Marketing Communication Strategy
We developed a strategic three-phase plan to ensure sustained visibility and engagement with Dr. Akande’s audience:
- Phase 1: Pre-Launch Build-Up (September 2024 – January 2025)
- Media Outreach: Organized press releases and exclusive interviews to increase credibility and anticipation.
- Newspaper Advertising: Half-page color ads in leading newspapers, focused on the book’s practical insights into achieving financial success.
- Email Campaigns: Targeted email marketing with sneak peeks and insights from Dr. Akande.
- Phase 2: Launch Event (February 2025)
- Venue Coordination: Detailed management of a prestigious venue to create a memorable and impactful launch.
- Invitation Strategy: Invitations for high-profile guests, from industry leaders to media personalities, designed to maximize the book’s reach.
- Media Coverage and Live Streaming: Streaming the event on social media and engaging media outlets to capture a global audience.
- Phase 3: Post-Launch Engagement (March – April 2025)
- Content Marketing: Continuously updated content across social media platforms, exploring the book’s themes and maintaining reader engagement.
- Book Tour: Planned book signings and university engagements to connect directly with readers.
- Monthly Newsletter: Regular newsletters from Dr. Akande, offering additional value to readers and promoting long-term engagement.
Conclusion
Johnstride Marketing, a sister company of Elizcomm Communication, is proud to have developed an exceptional strategy and campaign blueprint for Dr. Akande’s book launch, showcasing a broad spectrum of innovative ideas designed to position Money Blueprint: 15 Unbreakable Secret Habits and 9 Attributes of Lazy Persons to Avoid as a cornerstone in personal and financial growth literature. Unfortunately, despite these well-crafted ideas, the proposed strategies and event plans were ultimately set aside due to financial constraints on the client’s part. However, we appreciate Dr. Akande’s commitment to excellence, and we’re grateful that he entrusted us with this project, rewarding our efforts with consultation fees.
With this portfolio, Johnstride Marketing and Elizcomm Communication have demonstrated the high-caliber expertise we bring to every campaign. We look forward to supporting future projects that aim to inspire, inform, and make a lasting impact.
Johnstride Marketing
