Advert Design & Concept
Project Title: 72nd Birthday Celebration of Dr. Mike Adenuga
Client: Mantrac Nigeria Ltd.
Agency Collaboration: Johnstride Marketing x Baseone Consulting Ltd.
Tagline/Headline: Keep Glo-wing
Role: Concept Development, Creative Direction & Full Advert Design
Publication: Full Page Print Ad – Punch Newspaper & ThisDay
Project Overview:
In honor of Dr. Mike Adenuga’s 72nd birthday—Chairman of Globacom and one of Africa’s most iconic business magnates—Mantrac Nigeria Ltd. commissioned a prestigious full-page congratulatory newspaper advert.
Johnstride Marketing, in collaboration with Baseone Consulting Ltd., was tasked with conceptualizing, designing, and delivering a visually compelling and message-rich tribute that would reflect the grandeur and influence of the celebrant.
Creative Concept: “Keep Glo-wing”
The core idea, “Keep Glo-wing,” was a creative play on words—merging Globacom’s recognizable brand identity (“Glo”) with a soaring message of celebration and continued ascension.
The concept honored Dr. Adenuga’s legacy as a visionary entrepreneur who continues to inspire, lead, and elevate industries across the continent.
Design Highlights:
- Color Theme: Rich emerald green and gold — evoking prestige, prosperity, and the Globacom brand.
- Visual Elements:
- Heroic portrait of Dr. Adenuga, softly glowing with ambient light flares.
- Subtle upward motion graphics symbolizing growth and legacy.
- Typography: Commanding serif headline with elegant supporting fonts to evoke both respect and warmth.
- Logo Placement: Mantrac Nigeria logo featured clearly with an elegant congratulatory message.
- Layout: Clean, balanced full-page layout optimized for both Punch Newspaper and ThisDay, ensuring strong visual impact in print.
Messaging Direction:
The copy celebrated Dr. Adenuga’s vision, resilience, and national impact—particularly highlighting his role in telecommunications and business development. The tone was dignified, warm, and inspirational, striking a balance between corporate respect and personal celebration.
Outcome & Impact:
- Media Placement:
- Punch Newspaper (Full Page)
- ThisDay Newspaper (Full Page)
- Audience: Nationwide readership including political leaders, business elites, and the general public.
- Result: The advert was well received, reflecting positively on Mantrac Nigeria and reinforcing its alignment with excellence and national pride. The execution was praised for its elegance, relevance, and visual quality.
